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The Power of Business Intelligence in the Casino Industry

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Will
 Will
(@will)
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Joined: 4 years ago
Posts: 126
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For many years, retail casinos have used business intelligence to keep ahead of the competition and maximize their profits. Because of how fiercely competitive the casino industry is, even a minor advantage can have a significant impact. Casinos employ business intelligence in a variety of ways, some of which are included below:

 

  • Target high value customers
  • Improve customer service
  • Prevent cheating
  • Track marketing effectiveness

I love the online gambling industry!


   
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