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The UK Gaming Commission has published a new essay in which the regulator considers the structure and scale of the gambling sector in the United Kingdom, as well as the influence of macro trends and the Covid-19 epidemic on gambling behaviour. According to the UKGC, while the overall number of people gambling and the associated Gross Gambling Yield (GGY) were relatively static up until the start of the pandemic in 2020, this scenario has changed since then, with online gaming gaining traction as the retail sector seeks to adapt to this new context.
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This should have been very obvious, but i guess with retail gambling the increase is not as drastic as that of online gambling.
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retail operators will be a lot more creative with how they can attract players. But then again in the US, some states require that online operators partner with a retail operator, so they still earn from it. I don't know if its the same in the UK.
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sports gambling market in the UK is definitely oversaturated making it hard to increase profits
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