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The campaign that could bring legalized sports betting to California is the most expensive ballot-initiative fight in US history, costing $400m and counting, and pitting wealthy Indigenous tribes against online gambling companies over a potentially multibillion-dollar marketplace.
Californians have been bombarded with advertising for months, much of it making promises far beyond a plump payoff from a game wager. Some ads coming from the consortium of gambling companies barely mention online betting.
I love the online gambling industry!
Because its California, and whoever gets to launch first wins a large share of the market. They'll make the money back, and corporations do have ample funds for lobbying. Its just that now its the voters they are trying to sway.
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It would absolutely suck of both wont get passed.
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