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NHL betting seems to be popular in the North American market. Is there another demographic that is interested in NHL or just hockey betting in general? Wondering if there are new markets to tap since we are just starting with the playoffs this week.
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From what I remember, hockey is the most popular in Canada, then the US. For Europe, its Northern and Central Europe - well its safe to assume that countries with long winters will tend to have hockey as a prime sport to watch and support. If you have players from these regions then definitely look into it. In my case is mostly NHL then of course the World Cup of Hockey.
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If most of your players are in the US/Canada then I would suggest to just focus on them. Instead of reaching wide, try to generate more action instead. Offer a bonus or something for prop bets or something, maybe? Work on it with the goal of having your players make more than one bet in a game- maybe props, live betting or something else.
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