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I was wondering if advertising through social media is still as effective as it was before? Some sites are more ad-heavy now, and engagement can be quite hard to maintain. Is it worth spending money, or are you just on these sites for customer service or to build communities and a more organic content?
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Honestly social media has just become our immediate customer service channel. Customers seem to find it easier to contact us there. Security wise its not really that good, so we tend to just accommodate general inquiries, post announcements or popular events. But I'd much rather advertise elsewhere.
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