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Topic starter
26/11/2022 3:55 am
For many years, retail casinos have used business intelligence to keep ahead of the competition and maximize their profits. Because of how fiercely competitive the casino industry is, even a minor advantage can have a significant impact. Casinos employ business intelligence in a variety of ways, some of which are included below:
- Target high value customers
- Improve customer service
- Prevent cheating
- Track marketing effectiveness
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