Social media is a vital sportsbook marketing tool. However, it continuously evolves. Thus, it is crucial to know the sportsbook social media trends to help you reach your marketing goals.
At present, social media marketing is more than status updates. It is more about selling your Korean sports betting services and connecting with players. Therefore, you can improve your marketing strategy, connect with potential and existing players, and stand out among competitors by knowing the trends.
Sportsbook Social Media Trends
In 2022, video content will dominate social media. According to volleyball betting experts, 82 percent of online content will be video this year. Thus, you need to incorporate videos into your marketing strategy.
In addition, using long-form content will not be as effective in 2022. Consumers prefer short-form videos, such as YouTube Shorts, Instagram Reels, Facebook Stories, and TikTok. Also, people watch most videos on Facebook without sound. Thus, it is good to use captions or subtitles on videos to make them more accessible for more people.
Augmented reality or AR will be more mainstream in 2022. It enhances consumers’ reality via digital features or changing how things look. However, AR applications on social media are more than just photo filters. Some igaming platform operators use it to provide an enhanced gaming experience for players.
You can connect to your target audience through memes. We recommend using video and static memes to engage with potential and existing players.
Lastly, paid advertising will become a crucial tool for Korean sports betting marketing. Many sportsbooks spend more on paid advertising. Thus, you also need to spend money on ads to level the playing field.
Some sportsbook social media trends will dominate the industry in 2022. Keep in mind that social media is very competitive. Also, it is constantly changing. Thus, what works in March might not work in the future. You should test the market and decide what works for your target audience.