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A new survey on public opinions and misconceptions regarding the country's gaming market has been published by BOS, Sweden's iGaming trade group. Researchers from Novus surveyed Swedes to find out what they think about the sector and how they feel about it.
For a BOS-commissioned study, Novus polled 1,054 internet users on their views on Swedish gaming. According to the company, 57% of those individuals said they gamble frequently, while 41% said they never do.
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These can provide us with metrics over the years to see how much growth we are seeing with online gambling
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Although it is a study based on the Swedish market, it could be used in other markets.
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It would probably be a good metric for the region, since we also have to look at culture and socioeconomic behaviors. But its good insight into a market we tend to not prioritize as much as we do like the US, LatAm, and other growing markets.
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